PR Services

Thanks to the wide range of marketing services provided by our sister company, House of Type, together with a professional affiliation with photographers and film production companies, we are able to make the best use of a wide variety of mediums in our endeavours to help establish, build and maintain a client’s reputation

• Media Relations

  • The most popular of our services whereby we write and issue press releases based on news about the client to the target media, place features, and use all other appropriate media-related opportunities to promote a client or business e.g. radio phone-ins and personal profile columns.

• Crisis Management

  • We live in a culture of round-the-clock news coverage so this is an essential service for any organisation - not just those operating in a high-risk environment. Providing strategic advice and support and handling media enquiries if disaster strikes is the basis on which @pr was originally founded and we have significant hands-on experience in this area. For some clients, this forms part of our agreed service while others retain us solely for our expertise during a crisis. This can be anything from a chemical spillage, factory fire, staff strike or accident on the premises. Hopefully the worst will never happen, but if it does, clients have access to the service via our 24/7-pager system.

• Media Training

  • Companies now operate under a media spotlight – often regardless of whether or not they are strategically seeking a high profile. The general public has become well–versed in the ways of the media and their expectation is to hear/see the news as it is breaking. Companies are required to be able to meet that expectation in order to display a positive corporate image and take full advantage of free media exposure.

    Participating in what could be a very positive media opportunity can turn into a critically damaging exercise if the personnel put forward to be interviewed are ill-prepared, untrained and uncomfortable.

    Media training aims to give individuals, who may be chosen to represent their company in media interviews, practical experience of an interview situation. This simulation is based on topical issues.

    By using experienced broadcast journalists, @pr provides focused media training that gives a real insight into what companies can expect from the media.

• Photography

  • Photographs are a key element in persuading newsdesks to use a press release and are an essential tool in attracting a newspaper’s readers to look at a story. But the photo not only has to be eye-catching enough to suit the needs of the paper, it has to promote the client/client’s product in the best possible way. @pr’s photographers appreciate all these elements and are experienced in bringing them together to increase the success rate of our news releases.

• Event Management

  • Since the agency was first established, @pr has been instrumental in the management, marketing and promotion of a number of big events in the region including:

    1. Launch of Business Link Tees Valley’s Fit for Opportunities initiative – Nov 2006
    2. 10th anniversary celebration for Cleveland Orthodontics – Sept 2006
    3. Promotion of the BBC proms in the Park - Sept 2007

• Strategic Advice & Communication Planning

  • Public relations is most effective when planned and targeted and, more often than not, used in conjunction with marketing and advertising. @pr’s experience and expertise enables us to be strategic in our advice and suggested activities so that the identified target market receives the desired messages at the right time, in the appropriate form and via the most suitable media.